SMS Marketing Platforms: Gateway for Businesses to Reach and Connect Wider Audience Base

Although AI and other cutting-edge technologies are ruling over the entire marketing landscape, the salience of conventional digital marketing approaches is still pertinent. SMS marketing is one such digital marketing approach that continues to be a crucial part of connecting with the target audience directly. As one of the most widely used business communication tools, short message services (SMS) are used by organizations to send promotional messages to customers through text messages.  

SMS marketing strategies offer multiple benefits to businesses, helping them customize their promotional activities as per consumer preferences. As a renowned digital communication platform, The Silicon Journal conducts thorough research about effective business communication tools, including SMS to help its audience learn about their effectiveness in marketing. This article from our magazine explores some popular and effective SMS marketing platforms that have taken SMS marketing to new heights. 

What is SMS Marketing?

Text or SMS marketing is a digital marketing approach that involves sending text messages to customers and potential customers to promote products and services. Businesses use this marketing strategy not only to promote products or services but also as reminders. Customers who opt for SMS marketing receive such promotional messages via text messages. 

Businesses consider this one of the most used business communication tools that help expand customer reach and want to connect directly with them. With the most effective SMS marketing strategies in place, businesses are building strong customer relationships to strengthen their customer base.

5 Benefits of SMS Marketing

A business leveraging an SMS marketing platform can enjoy multiple benefits as a part of its SMS marketing strategy. We present to you the top 5 benefits of deploying SMS marketing strategies into businesses-

1. Better Customer Engagement

Customer engagement is a crucial factor in building a brand reputation. As SMS marketing strategies allow better personalization, they are likely to engage more customers. Unlike other digital platforms, an SMS marketing platform helps send messages directly to customers’ phones, drawing their immediate attention. 

2. A Pocket-friendly Marketing Approach

Unlike other digital marketing strategies, SMS marketing is extremely cost-effective. Businesses don’t have to spend much on sending messages to customers and can engage them directly. As one of the most pocket-friendly digital marketing approaches, it is adopted by almost every business in today’s competitive market. 

3. Higher Open Rates

SMS marketing strategies unlock high open rates, let’s see how. While customers may overlook emails by reading the subject line, they are likely to open every message received on their phones to read what it tells. Without customers opening your marketing message, there is no point in crafting the best promotional message in the world. The higher the open rates, the more the chances of conversions.  

4. Builds Trust and Loyalty

The success of business communication tools is counted only when they manage to build consumer loyalty and trust. Having an easy-to-use and customizable SMS marketing platform can connect audiences more effectively, leading to their loyal engagement with your brand.

5. Accelerated Sales

When you have your customers hooked to your brand, an increase in sales is obvious. Effective SMS marketing strategies are likely to draw consumer attention to products and services, influencing them to purchase. The more they found out about your products or services' relevance through SMS, the more likely they were to buy them, contributing to your sales acceleration.

Some Popular SMS Marketing Platforms

Looking for a budget-friendly and customizable SMS marketing platform for your small business? Here are five popular picks to amplify your SMS marketing strategies and improve customer engagement.

Klaviyo

If you have an online business? Klaviyo is the best among the pool of business communication tools for you to leverage SMS marketing. As a comprehensive digital marketing automation platform, Klaviyo is designed to automate emails and SMSs by turning customer data into hyper-personalized and faster marketing experiences using AI. 

The pricing for email and SMS starts from $35 per month, making it an affordable SMS marketing platform for your small-scale business.

Simple-Texting

This easy-to-use SMS application runs SMS marketing campaigns smoothly. Its built-in apps and integrated features unlock surveys, competitions, and automation. Simple-Texting helps businesses send automated welcome messages, out-of-office texts, and complex behavior-based texts to connect with audiences on a more personalized note.

SlickText

Rated as a number 1 SMS marketing platform, SlickText is committed to creating valuable connections with customers through action-oriented messages. Its simple pricing and free incoming texts make it the best choice for businesses looking for a budget-friendly texting app. 

Textmagic

Suitable for all business sizes, Textmagic serves as one of the most effective business communication tools that leverage SMS marketing strategies extensively. Its two-way messaging feature promotes greater consumer engagement. It has flexible SMS pricing that allows adding credits and spending them when needed.

Sakari

This highly usable SMS marketing platform can automate marketing campaigns, optimize return on investments, enhance conversions, and facilitate multi-channel marketing. Sakari offers messaging templates for businesses to deploy and manage SMS campaigns effectively. 

As businesses continue to navigate the digital marketing landscape by relying on advanced technologies, SMS is one of the most used business communication tools that adds value to business marketing. Adopting a comprehensive and affordable SMS marketing platform, businesses are now allowed to connect with a wider audience base to enjoy the maximum benefits of customer engagement.